Something I learned from the fabulous writings of Seth Godin.

Once you start writing, the ideas flow. The cloudy becomes clear. Be it for any kind of writing - a daily journal rests your mind while a business plan lays out the blueprint of your venture.

<aside> 💡 The usual Business Plan are boring, outdated and often mask the essentials. They are not just for potential investors but also for you - as the venture founder. They definitely raise new questions but answer more than they leave.

</aside>

Seth Godin has come up with a Modern Template for the Business Plan which I believe focuses on the essentials. The document has separate sections:

Truth

• To tell the facts about how the world is currently solving the problem you intend to attack

  <aside> 💡 Similar to the PESTEL analysis B-Schools teach about

  </aside>

• What are the current technological solutions

• How the solutions (product/service) is being sold or marketed currently

• Competitive Landscape

• Market Sizing

• Barriers of Entry

• Regulatory Landscape

This section does not have any opinions - it tells the way it is. This should relay the foundation of your assumptions to the reader.

Assertions

• What's your reading of the problem
• How do you wish to tackle
• What will you do to achieve your intended solution if you take the intended actions

These are based on the assumptions drawn from the Truths but they can definitely go wrong.

Alternatives

Assertions can go wrong. Terribly wrong.