North Star Podcast with David Perell
July 07, 2020
Podcast Link
https://perell.com/podcast/patrick-mckenzie-internet-famous/
Podcast Description
David Perell hosts North Star Podcast with diverse guests, which deep dives into the stories, habits, ideas, strategies, and methods that drive fulfilled people and create enormous success for them.
Guest Introduction
Patrick McKenzie is a famous online writer on software-as-a-service businesses. He currently works for Stripe as a writer.
Patrick has also started multiple software businesses such as a bingo card creator for teachers, an appointment system that sent automated reminders to clients, a gaming company for teaching Programming called Starfighter and a software consultancy called Kalezumeus Software.
Patrick can be found online at Twitter and Kalzumeus Software
The age of Online Writing
- Patrick started writing on random topics basis daily observations and spent a couple of years figuring out what kind of written content did well
- Patrick received positive reviews on long-form works at the intersection of engineering and marketing
- Writing creates assets that can be leveraged in career building
- Differentiates from a job seeker with just a resume link
- Patrick reckons lack of a ready-made audience should not deter someone from writing online as the efforts and the research that goes into will come in handy at some stage
- Social Media makes it easier to build an audience
- The early bloggers have gone on to create value-added products, start businesses and run courses, which have led people to believe mistakenly that blogging is dead
- Introduce your pieces in replies to works of prolific and well-followed online writers