https://perell.com/writing-workshops/#pomp
A webinar hosted by David Perell with diverse guests. It deep dives into the stories, habits, ideas, strategies, and methods that drive fulfilled people and create enormous success for them.
@APompliano is the co-founder at Morgan Creek Digital. He hosts a top 10 podcast in finance & technology and writes a daily letter to 85k investors: http://pompletter.com
The audience is the new currency, and it requires efforts to earn it! Pomp reckons those who build the audience have the power and thinks the influence the audience commands and vice-versa is the most important thing.
He considers if you aren’t willing to put in the time to build an audience, you should not try it. When Pomp started his YouTube channel, he would get five subscribers a day. But persistence is always beneficial. Pomp has been building his internet audience for 3 years. Some key metrics of his content engine are:
People are emotionally invested in content creators that engage, and he spends hours replying to tweets, YouTube comments, and emails.
Productize Yourself!
Pomp creates five audio and video assets in one day. He optimizes every single hour for creating the most content. Pomp reckons frequent content with medium quality meeting your benchmark is a far better strategy than infrequent content of top-notch quality.
More content provides a higher chance of going viral. The idea should be to understand how search algorithms work. They favor quantity and clicks. He suggests content creators should be prolific and overwhelm the algorithms.
He feels reusing other people’s content by adding a unique perspective to create more content is a pragmatic strategy for starters. The more content, the larger the addressable market for a creator.